Indie music and tumblr have become synonymous due to how much work mostly girls put into making the world aware of how much they loved their favorite bands. From Arctic Monkeys to The Shins to Regina Spektor, if the music had indie vibes, the girlies were feeling it. This week we’re telling you exactly how girl culture popularized indie music in the mid to early 2000s.
This week we’re joined by Dr. Morgan Bimm to discuss just how much of a pivotal role girlie music fans played in getting indie music to be acknowledged by the main stream. From music supervisor roles in Television and Film to music bloggers being taste makers for the world, fangirls had all the power!
If you liked this episode of our podcast, we’re sure you’ll like these as well: The Power Of Male Fans & The Subjugation Of Fangirls (with Lucy Ford) & Fanfiction But Make it Gay: From the Emo Scene to Larry Stylinson (with Dr Judith Fathallah)
Sources for How Girl Culture Popularized Indie Music
Dr. Morgan Bimm’s dissertation and self done interviews
Soft Grunge’s Return Is A New Kind Of Nostalgia (Refinery29, Sadhbh O’Sullivan, 2021)
How Grown-Up Tumblr Teens Are Bringing Early-‘10s Alternative Back to the Charts (Billboard Magazine, 2021)
Move over Y2K: Why I celebrate the return of Tumblr, ‘Twee’, and the new era of ‘Indie Sleaze’ dressing (Vogue Scandinavia, Doris Daga, January 2022)
The 2014 Tumblr Girl Is Back (Vogue, Maria Santa Poggi, January 2022)
How Indie Went Pop—and Pop Went Indie—in the 2010s (Pitchfork, Jayson Greene, 2019)