Fangirls: Secret Marketing Geniuses with Sydney Stein

This week we’re joined by the superfan strategist and music marketing intellect Sydney Stein to talk all things fandom marketing. We discuss the power behind impassioned fangirls and how their promotional tactics on social media platforms are really just doing free marketing campaigns for record labels.

One Direction vs. The Media I: The Zayn of it All

Part one of a three-part discussion on One Direction. In this episode we briefly touch on how the media reported on the group during their heyday. We then go on to dissect the media’s portrayal of Zayn once he began his solo career.