Fangirls: Secret Marketing Geniuses with Sydney Stein

This week we’re joined by the superfan strategist and music marketing intellect Sydney Stein to talk all things fandom marketing. We discuss the power behind impassioned fangirls and how their promotional tactics on social media platforms are really just doing free marketing campaigns for record labels. We talk fangirl marketing campaigns like One Direction fans and Project No Control to 5 Seconds of Summer fans and their CALM Promotion Challenge to BTSARMY and their charity work, fangirl marketing at its finest. We also dive into artists that see the hard work their fans are doing and jump in on the action, like Taylor Swift and her easter eggs and her Tumblr actively and honestly just every second of her existence. We also discuss Halsey and how she created an all-encompassing world for her fans to get lost in with Badlands and how Miley Cyrus saw a fan account thriving and hired it’s owner to work on her digital marketing team. 

!!!! As always this podcast is largely opinion-based. Nothing we say is anything out than our personal thoughts and feelings based on pre-existing knowledge or facts we’ve picked up and sited kindly for you over at 

If you’d like to discuss anything we talked about today in grater detail with us, you can find us on Twitter @Name3Songs or @sara_feigin & @jenna_million

Follow Syndey on Twitter/Instagram/TikTok


BTS Fan Activism (The Ringer, 2020)
BTS ARMY (Time, 2020)
5SOS CALM Promo Comp (United by Pop, 2020)
One Direction Project No Control (BBC, 2015)
Taylor’s Easter Eggs (USA Today, 2019)
Halsey Badlands Live Album Promo (Alt Press, 2020)
Harry Styles Eroda Campaign (Black Squirrels Radio, 2019)
KPOP Marketing (Music Ally, 2020)
Music Marketing For the Digital Era: The Years’ Best Music Marketing Campaigns 2018 (Sandbox, Musically)
The Years’ Best Music Marketing Campaigns 2019 (Sandbox, Musically)

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