Fangirls: Secret Marketing Geniuses with Sydney Stein

This week we’re joined by the superfan strategist and music marketing intellect Sydney Stein to talk all things fandom marketing. We discuss the power behind impassioned fangirls and how their promotional tactics on social media platforms are really just doing free marketing campaigns for record labels.

Fans vs Stan Culture: From Catfish & the Bottlemen to Taylor Swift

To continue the toxicity within fandom discussion we brought on three fans, Cassi, Taylor, and Jesus, who have all experienced stan culture first hand to talk in-depth about what it’s like being a super fan in the days of social media.