Name 3 Songs

interview with emei

Getting Candid with Emei [INTERVIEW]

We’re getting candid in our interview with Emei.

Emei built her career from the ground up, performing since she was a child in music theater and even as a star on Chinese reality TV. After receiving notoriety on TikTok for her 2022 single “Late to the Party,” Emei has built a world around her subsequent music, and has already performed at venues as far as Australia. Emei’s 3rd EP Rabbithole (out now) sees the artist personifying her personal life experience in a dark and twisted world after falling down a rabbit hole. 

We talk to Emei about how competing in a Chinese reality TV competition prepared her for a singing career, how she advocates for herself in a music industry that tries to put artists in a box, and how she found a new voice on her 3rd EP Rabbithole. 

Listen to the full interview with Emei on Name 3 Songs podcast and find a transcribed excerpt below.

Name 3 Songs: You’ve had quite the year. You’ve toured literally around the world. You were in Australia. You made your way to Austin, Texas for a big music festival here. But you’ve also talked a lot about how much you love performing live and how even in the songwriting process, you’re always thinking about how this is going to translate to the live show. So for you, what is so special to you about being able to perform live?

 

Emei: I just feel like it’s the whole point. Ever since I was little, the first thing I was before being an artist, before being a songwriter, is a performer. I’ve been playing shows, like little tiny galas and things in the Chinese American community in New Jersey since I was nine years old. So I was singing The Sound of Music and musical theater and all that stuff. That’s who I am. And so everything else just feels like it supports like the baby in me that wants to sing on stage. And  it’s just my favorite part. It’s so much fun. It’s so much fun.

 

Live performances are so important, especially in bringing the community together. And I love talking to artists, discussing that connection, it’s you feeling something for the crowd and feeding off of each other. At the same time, you’ve really flourished in the TikTok era and you’ve been able to translate your music to the online space as well as the live space. What has it been like catering to this online world while you are so passionate about that connection you get from the live show?

 

I’ve been really lucky that my live performances tend to be videos that do well on the internet. So for me, it’s always been a pretty win-win situation because I love having more people see me play shows so that they can come and join us and have a great show. That’s always been big. The first viral video I ever had was for “Late to the Party,” which was my second single. I was still in college and the video was literally a 20 person basement show that I played. It was just my friends. And that video went viral and it was because we were just having so much fun. And I think that just translates. I am the happiest that I am when I’m on stage and I like the songs I wanna play and I just have so much fun. And I think that because I’m having fun, those videos tend to do better, which is awesome, which is great.

 

So yeah, that’s always been the plan though. It’s like, I just want to do anything I can so that I can play shows for as long as I can.

That’s really interesting because personally when I have discovered artists on TikTok, it is a very similar feeling – this person looks like they’re having the best time of their life and I need to know more. I get so invested in seeing it. I think some people struggle getting on TikTok and thinking they have to be an influencer. And it’s like, no, but you don’t.

 

But you don’t, and it’s really, in my opinion, it’s more about documenting your life in a way that’s genuine. There are videos that go viral because people are just so excited about the song that they’ve made and they think it’s the best song in the world. And you can tell. You can tell if someone really believes in what they’re doing. And I think that that’s the most important thing. You just have to document your real life and then people will follow.

 

What has it been like for you cultivating this online fan base and nurturing those relationships on a digital platform? And then the second half of that is being able to see people in person…

 

It’s honestly so strange. In the sense that I feel like the internet doesn’t make any sense. You see numbers, you see people comment these lovely things. People are so lovely, but it doesn’t really feel real. It doesn’t feel like real people. And then you play shows, and then you meet people, and then you’re like, whoa, these are real people. It’s just an entirely different experience to hold someone’s hand and have them tell you that they listened to this song during this year of their life. And you’re like, whoa, this is a real person and a real person’s life that I am somehow being this tiny little small part of. And it’s really cool. It’s just, it’s so special. I feel very lucky.

 

When you think about the history of music, I feel like artists used to tangibly see growth where it’s like, obviously, like you can pass around mixed CDs, you can share music with friends, in between tours, whatever. But you were saying online, you see the numbers, you see the comments, but it’s not very tangible. And so when you show up and you’re like, omg, this translated to bodies in a room, like this is real. It’s proof of that, because sometimes that doesn’t happen. Sometimes the numbers don’t equate to people showing up. And so the fact that they do, I think also speaks to the fact that like you are online showing this is what it’s like to experience me in person. And so people are like, I want to be a part of that, which I think is really important.

 

Totally. And also speaking to what you guys were saying about sometimes people might do really well online but not do well like in live shows. I think part of that is also just like I’ve been performing and playing open mics like for my whole life. And that’s not true for a lot of people because like a lot of people really like to write songs like and that’s the thing that they’re doing it for. Or they really like to make their visual world and all this stuff. And also it’s weird because a lot of people on TikTok picked it up during COVID. So then you don’t even have the chance to go out there and play a bunch of low stakes open mics, you know? You gather an audience, then the next second you’re playing a big headline show and it’s one of your first performances ever. Like that’s really scary. That’s terrifying. Like I think that that’s not a super fair spot to be put in. So I feel very lucky that it was something that I have always done as a kid, but it’s tough. It’s a scary thing to do.

 

Yeah, you got the chance to learn and grow in a safe space, whereas these other people had to learn and grow in front of an audience that’s already attached to them. 

 

Exactly. Yeah. That’s filming you also. That’s tough.

 

It’s so crazy because at that point, you can’t even curate your image anymore because other people are so used to seeing you online. And so with your background in performing, what was it like finding your voice in your art and finding your artistry? 

 

I think one of the biggest realizations that was really helpful is that I have to trust my intuition and my instincts. And if I like something, I need to follow it. I need to allow myself to follow it and not judge before it even happens. I went through a small period of writer’s block at one point where I didn’t really know what I wanted to make and what I wanted to say.

 

And I think it’s because my judgment was getting clouded by – honestly, I was thinking, are my fans gonna like this? Or is this gonna go viral? Just starting to think about a lot of other things that are out of my control. 

 

It was definitely a tough time for me and I started doing this thing where I pictured my instincts like a little flower that’s growing. It’s like this little flower of light and in the middle of sessions I would hear this little flower being like “what about this” and I would stomp on it and I’d be like “no shut up go away.” And the more you do that, the less your instincts are gonna talk to you, and then the more you’re in this writer’s block. 

 

So I think the biggest thing is – I am the artist. It represents what I like and my intuitions and my instincts. And the more I let myself do what I want and show what I like and make the music that I like, the more cohesive the artistry is. 

Listen to the full interview with Emei on Name 3 Songs podcast available on your favorite podcast platforms. 

 

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