We’re getting candid in our interview with Bloom Twins.
We talk to Bloom Twins about how their modeling careers and interest in fashion has influenced their artistry as musicians, their approach to making loud feminist pop anthems, and why they spent 100 hours learning judo for a music video.
Bloom Twins are Sonia and Ana – a Ukrainian twin duo making music and taking over the fashion world in London. Their latest series of singles, “Drunk & Loud,” “Beats Not Bombs,” and “Pretty in Pink,” were produced by Sam Harris of X Ambassadors and combines a punk ethos with a dark pop sound.
Listen to the full interview with Bloom Twins below and find a transcribed excerpt below.
Name 3 Songs: When it comes to pop culture and politics, people think they’re separate. And sometimes they are much more closely intertwined than people think. You’ve said it’s important for you to have political messages in your music. Why specifically were you wanting to incorporate these messages and how has this evolved throughout your time as songwriters?
Anna: I feel like music and any art form is the easiest way to deliver hard messages. Music will unite people around the world. I feel like politics and music are actually one of the most natural combinations, because we’re talking from our perspective. We don’t talk about politicians and stuff like that. We talk about how we feel, because it’s very human. What’s going on right now, it’s very human, and people relate to that. If there’s something unfair going on, it unites people, even though it’s horrible things, it unites people. And I feel like music is that unity that brings people together.
Your recent series of singles include “Drunk and Loud,” “Beats Not Bombs,” and “Pretty in Pink.” There’s this contrast of dark pop – of the lyrics being quite serious, but the music being quite fun and loud. What do you feel like this era of music represents for you?
Anna: I feel like I would describe it as an alternative pop rock kind of punk a little bit as well. It’s just in general this badass energy that you’re not gonna take no as an answer. And even though we look like two cute girls, we can kick ass, and that’s what’s important.
Sofiia: Exactly. The age of freedom and the idea that we can all do and be who we are and that we’re all blooming different colors and so yes it is important and it’s very fresh and it’s very new. And again, I said there isn’t a way to share your experiences the wrong way. There’s always the right way. And that’s what we stand for experiencing and just exploring and sharing it with the world.
Anna: Yeah, I feel like this music is for rebels, for like outcasts, you know? When you don’t feel like you fit in, you do fit in, you know? Which is with other people.
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